As a REALTOR®, you look through dozens of listings every week. Buyers aren’t quite as adept. Adding detail shots not only highlights specific features, colors and textures of a home, they cause the viewer to pause, look closer, and gain insight into how it might feel to live their bright future in that environment. Looking for those details helps me remember that there’s so much more to a home than square footage, configuration and location. When combined with an iGUIDE® 3D Tour and Laser-accurate floorplan, the still imagery can add the nuance to turn viewers into buyers.